The Barco Casa is a hotel vessel, which allows its guests to stay in the natural park of Ria Formosa.
Barco Casa
www.barcocasa.pt
The Barco Casa is a hotel vessel, which allows its guests to stay in the natural park of Ria Formosa.
The challenge
Barco Casa is a relatively new tourist product, with no knowledge of its existence among the majority of people. The objectives of this project were to develop a website that conveyed the spirit of the product and to direct its visitors to the realization of direct reservations. Subsequently, campaigns of notoriety and incentive to the reserve would be launched, thus reducing dependence on intermediary channels such as booking, airbnb or expedia.
Implemented services
Web Design Marketing Digital
SEO Google Ads Facebook Ads
Conversion Optimization
Results in 6 months
- Direct reserves increased from 15% to 70%
- More than 700,000 ad views
- Over 20,000 visits to the website
- More than 5 keywords in google’s top places
